In the perpetual search for the Next Big Thing, beverage producers
everywhere are taking another look at guaranį, the light, mildly sweet beverage made from
the extract of the Amazonian guaranį plant.
Beverage WorldBerries
from the Brazilian rain forest are coming soon to a bottle of juice, tea or cola near
you...Until a few months ago, guaranį was virtually unknown nationally and mostly limited
to South American beverages. But suddenly, the berries rumored to be everything
from stimulants to aphrodisiacs are the buzz of the beverage word.
USA Today
In Brazil, they guzzle the
stuff by the gallon.... Down there the three main guaranį brands make up 16% of the
roughly $3 billion Brazilian soft drink market.
Forbes |
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New Natural Exotic
Guaranį is showing up on a lot of new product radar screens
and why not? Its a natural refreshing flavor, with the marketing advantages of
thousands of years of history and mythological mystical powers. It is a natural addition
to the trend toward energy drinks, supports the preservation of the Amazon rainforests,
and is the first truly unique flavor category in a long time.
Sol Rio a Genuine Guaranį Soft Drink
Guaranį is beginning to appear on a lot of bottle labels.
However, many products use guaranį more for marketing than as an ingredient. The
potential of the guaranį soft drink market comes not only from its mythology, history,
and possible herbal properties, but from its FLAVOR! Most so-called guaranį soft drinks
only add a small portion of the chemical extract of the fruit to an unrelated beverage.
These are no more guaranį beverages than a caffeine tablet is a cup of gourmet coffee.
(One new national product line displays the word "guaranį" prominently on its
front labels, but includes so little that it is relegated to the end of the ingredients
list - even behind food coloring.)
Sol Rio guaranį soft drinks are made from concentrate produced by Companhia Cervejaria
Brahma, the largest food and beverage company in Latin America. We fly the concentrate to
Seattle from Rio de Janeiro, and bottle this unique beverage here.
Sweetened with fructose and using natural flavors, Sol Rio is the premium, genuine
beverage in the exploding guaranį category. |